Who am I?
Creative Director & Event Visionary in GCC Music & Entertainment
With over 20 years of experience in event production, music innovation, and cultural brand development, I specialize in turning bold ideas into regionally disruptive, scalable realities. I pioneered the first digital ticketing platform for Iranian audiences abroad, and founded a signature entertainment festival designed to unite migrant communities—growing it from 1,000 to over 5,000 attendees within three years.
My creative direction blends local heritage with global entertainment trends, crafting immersive experiences that resonate across cultures. Drawing inspiration from India’s Holi festival, Persian melodic frameworks, and Turkish rhythmic traditions, I fuse these with modern performance technologies and digital marketing strategies to build sustainable IPs tailored to the GCC and beyond.
EVENT ORGANIZATION
Event Production & Marketing Specialist | Cross-Cultural Audience Strategist
Since 2012, I’ve been shaping immersive event experiences across the Middle East and Asia, specializing in full-cycle production, strategic marketing, and multicultural audience engagement. As the Founder of AriyaProduction (est. 2018), I have successfully led and delivered over 100 high-impact events—including music festivals, large-scale concerts, club nights, and cultural experiences across Turkey and the MENA region.
My expertise spans:
- End-to-End Event Production: From concept development to on-site execution.
- Strategic Logistics & Artist Coordination: Managing complex operations and high-profile performers.
- Digital Marketing & Audience Growth: Driving measurable results through multi-channel campaigns and influencer partnerships.
In 2017, I launched WWW.BILITIK.COM, the first dedicated ticketing platform for the Iranian diaspora. It quickly became a leading reference in entertainment marketing, selling over 50,000 tickets and revolutionizing access to cultural events for Persian-speaking communities worldwide.
With a proven track record in event strategy, digital innovation, and cross-cultural engagement, I continue to build transformative experiences that deliver both commercial success and cultural impact.
Event Production & Marketing Specialist
Since founding AriyaProduction in 2018, I have successfully led and delivered over 100 high-impact events across Turkey and the MENA region—including music festivals, large-scale concerts, club nights, and cultural experiences. My expertise spans full-cycle event production, strategic logistics, artist coordination, and on-site execution.
My journey in event marketing and audience engagement began in 2012. By 2016, I was organizing international concert and festival tours for Iranian audiences across the Middle East and Asia. In 2017, I launched WWW.BILITIK.COM , the first dedicated ticketing platform for Iranians abroad, which quickly became a leading reference in entertainment marketing for Persian-speaking communities worldwide.
With a proven track record in event strategy, digital campaigns, and cross-cultural audience development, I continue to shape immersive experiences that drive measurable growth and cultural impact.
Club Events & Cultural Tours in Turkey
Produced and managed over 70 nightlife and cultural events across Istanbul, Izmir, and Antalya, including high-energy club concerts, weekly boat parties, and curated cultural tours. These experiences were tailored for Iranian, Turkish, and Arab diaspora tourists, blending live music, hospitality, and local culture to create immersive entertainment.
Turkish Artist Concerts – Live Event Planning
Served as event supervisor and planner for top Turkish performers, delivering sold-out shows and premium concert experiences:
- Ilyas Yalçıntaş – 3 sold-out concerts
- Irem Derici – 1 major live performance
- DJ Burak Yeter – Electronic music showcase
Oversaw full concert logistics including stage design, technical rider compliance, artist hospitality, and on-site execution.
Nowruz Concerts – Van, Eastern Turkey
Successfully organized two large-scale Nowruz holiday concerts at Hilton Van Hotel, serving regional audiences with complex logistical coordination:
- Sourced equipment and personnel from Istanbul, Trabzon, and Hatay
- Managed technical setup, guest services, and artist coordination
- Delivered seamless execution for culturally significant events
Iranian Concerts & Cultural Events in Turkey
Produced over 30 concerts featuring legendary Iranian artists, establishing a reputation as a pioneer in Persian live music production in Turkey. Artists include:
Googoosh, Ebi, Dariush, Moein, Shadmehr, Andy, Arash, Zedbazi, Sattar, Mansour, Shahram Shabpareh, Siavash Ghomayshi, 25Band, Tohi, Reza Pishro, Sasy, and more.
Key responsibilities:
- Stage Management & Technical Coordination
- Ticketing Systems & CRM Integration
- Digital Marketing & Paid Campaigns
- Artist Relations & Tour Package Design
Recognized for bridging cultural gaps and elevating the standard of Iranian concerts abroad, with a focus on audience experience, operational excellence, and regional impact.
Roca Music Festival – Istanbul (2022)
Full-Scope Production & Marketing Management for Istanbul’s Largest R&B Festival
Held at LifePark Istanbul with a capacity of 15,000 attendees, Roca Music Festival featured global headliners including 6ix9ine, Swae Lee, NLE Choppa, Sheck Wes, Cakal, Reckol, and seven international DJs. Under a tight 30-day timeline, I led the entire production, marketing, and execution, delivering one of Istanbul’s most talked-about and logistically complex music festivals.
Despite a major weather disruption, the event was successfully rescheduled and executed, achieving 10,000+ ticket sales in just 25 days and earning recognition for its operational resilience and cultural impact.
Core Responsibilities
- Festival Concept & Operations: Designed the full creative and logistical blueprint; oversaw venue setup, crowd flow, and on-site execution
- Marketing Strategy & Campaigns: Led multi-phase promotional strategy across digital, influencer, and urban channels
- Visual Branding: Created branded assets including posters, social media content, and digital ads
- Ticketing & Access Control: Managed ticket scanning, entrance logistics, and tiered pricing across five platforms
- Guest Experience & Hospitality: Directed VIP services, artist relations, and backstage coordination
Marketing Initiatives & Execution
1. Multi-Layered Campaign Strategy
- Segmented audiences (Iranian, Turkish, international) for tailored messaging
- Structured campaigns by sales phases and behavioral analytics
- Integrated Google Ads, influencer marketing, urban outreach, and direct sales
2. Advertising & Influencer Activation
- Distributed branded posters across Istanbul’s high-traffic zones
- Launched targeted ads on entertainment platforms
- Collaborated with influencers reaching over 1M followers
- Executed promotions including discount codes, giveaways, and travel packages
3. Ticketing & Conversion Optimization
- Managed ticketing across 5 major platforms with dynamic pricing
- Designed exclusive funnels for Iranian audiences with VIP travel bundles
- Achieved high conversion rates and rapid sales momentum
4. Artist & Media Collaboration
- Produced teaser content with artist teams
- Leveraged artist social media for organic reach
- Secured coverage in Turkish and Persian-language media
- Activated co-branded campaigns with sponsors and partners
Measurable Results
| KPI | Outcome |
|---|---|
| Total Tickets Sold | 10,000+ in 25 days |
| Sales Platforms Managed | 5 major ticketing websites |
| Iranian Audience Growth | +40% year-over-year |
| Digital Campaign Metrics | High CTR & conversion rates |
| Influencer Reach | 1M+ combined followers engaged |
This project showcased my ability to deliver high-impact festivals under pressure, combining strategic marketing, logistical precision, and cross-cultural audience development to drive measurable success.
Live The Moment Festival
Marketing Strategy & Execution – Live The Moment Festival (2021–2023)
Full-Cycle Production & Marketing Management for the Region’s First Iranian Open-Air Festival
Live The Moment Festival (LTM) is the first open-air cultural music festival in Turkey designed specifically for Iranian audiences. Launched post-pandemic in Istanbul, the festival quickly evolved into a flagship event for Persian-speaking communities worldwide. Over three consecutive years, I led the entire production, marketing, and execution, delivering exponential audience growth, brand visibility, and media recognition.
Executive Responsibilities
- Concept Development & Budgeting: Designed the festival’s creative and operational blueprint, selected artist lineups, and oversaw full budgeting and financial planning
- Licensing & Legal Coordination: Secured all necessary permits, managed insurance policies, and negotiated formal artist contracts
- Sponsorship & Investment: Negotiated with sponsors and investors, securing over $280,000 in funding for festival execution
- Team Formation & Leadership: Built and managed a specialized team across production, marketing, hospitality, and logistics—ensuring flawless execution until the final moment
- Partner & Stakeholder Management: Coordinated core operations with strategic partners, vendors, and co-organizers
- Visual Identity & Branding: Supervised all promotional materials, graphic design, and visual storytelling elements
- Entertainment Programming: Curated content and scheduled performances, managing all entertainment elements on festival day
- Venue Design & Flow: Designed the festival layout and stage timeline, optimizing crowd movement and experience
- Hospitality & Logistics: Managed artist hospitality, technical riders, security, catering, and VIP airport transfers (CIP)
- Marketing Leadership: Directed all marketing efforts from concept to execution, including digital, influencer, and traditional media
- Ticketing Strategy: Oversaw five major ticketing platforms, implemented group discounts, giveaways, and travel agency coordination
- Customer Service & CRM: Led ticketing support teams, handled inquiries, and ensured smooth communication with attendees
- Media & Advertising Coordination: Managed public-facing content including teasers, urban ads, radio/TV spots, and press relations
- Artist Promotion Campaigns: Supervised Meta, Google, and influencer campaigns for headliners and supporting acts
- Creative Social Campaigns: Launched viral challenges and custom content across social platforms to boost engagement
- Transportation Logistics: Coordinated public transport from four Istanbul hubs to the venue and back
- Technical Production: Managed stage logistics, artist technical riders, and live changeovers
- Venue Operations Oversight: Supervised all service zones including food courts, beverage stations, restrooms, and security
- Entrance & Access Control: Directed check-in, inspection, and crowd entry systems
- Zone Supervision: Oversaw all festival zones and team supervisors for seamless coordination
- VIP Guest Management: Delivered premium hospitality and personalized services for VIP attendees
Key Marketing Initiatives
1. Strategic Campaign Planning
- Developed a multi-channel strategy tailored to Iranian diaspora and regional tourists
- Structured campaigns around seasonal timing, artist lineups, and audience behavior
- Positioned LTM as a cultural icon through storytelling, branding, and emotional engagement
2. Multi-Channel Advertising
- Produced TV teasers, influencer content, and branded visuals
- Executed urban marketing campaigns across Istanbul
- Ran targeted Google Ads, social media promotions, and email marketing funnels
- Designed group discount programs, giveaways, and travel agency partnerships
3. Audience Engagement & Ticketing
- Created exclusive ticketing offers for travel agencies, universities, and corporate groups
- Implemented referral campaigns, flash sales, and loyalty incentives
- Built a dedicated Iranian ticketing funnel via WWW.BILITIK.COM
- Achieved audience growth from 1,000 in Year 1 to 5,000 in Year 3
4. Strategic Partnerships & Media Coverage
- Collaborated with Iranian and Turkish influencers for organic reach
- Secured media coverage in Persian-language outlets and Turkish entertainment press
- Partnered with travel agencies for bundled experiences
- Engaged university networks and cultural organizations for grassroots promotion
Measurable Results
| KPI | Outcome |
|---|---|
| Audience Growth | 400% increase over 3 years |
| Total Attendees (2023) | 5,000+ at LifePark Istanbul |
| Influencer Reach | 800K+ combined followers engaged |
| Ticketing Conversion Rate | High across direct & partner sales |
| Media Mentions | Featured in Persian & Turkish press |
This project reflects my ability to lead end-to-end festival production, combining strategic marketing, financial planning, logistical precision, and cross-cultural engagement to deliver one of the region’s most successful and impactful cultural events.
MEDIA COVERAGE
🎟 WWW.BILITIK.COM – Ticketing & Entertainment Marketing Pioneer
The First Dedicated Concert Ticketing Platform for Iranians Abroad (Founded 2017)
WWW.BILITIK.COM was launched in 2017 as the first specialized ticketing platform tailored to Iranians living outside Iran. It quickly became a market leader in Persian-language entertainment marketing, offering seamless access to concerts, festivals, and cultural events across the Middle East and Asia.
📈 Platform Highlights:
- Sold over 50,000 tickets between 2017 and 2020
- Promoted events in Turkey, Dubai, Azerbaijan, Armenia, Thailand, and Malaysia
- Built a high-conversion audience database of Persian-speaking users
- Achieved up to 40% growth in ticket sales through strategic digital marketing
- Recognized as a reference brand in Iranian entertainment communities abroad
📢 Campaigns & Influencer Marketing Strategy
Over 60 Multi-Channel Campaigns Targeting Persian Audiences
- Designed and executed 60+ promotional campaigns for concerts and festivals
- Collaborated with Iranian, Turkish, and international influencers across Instagram, YouTube, and TikTok
- Sponsored major concerts and club events in Istanbul, Antalya, and Izmir
- Deployed Google Ads, radio spots, giveaways, group discounts, and travel packages
- Created exclusive influencer-led campaigns to attract Iranian audiences to Turkish festivals
- Developed bilingual content and landing pages for higher engagement and conversion
🎤 Iranian Artist Concert Marketing
Strategic Promotion for Iconic Persian Musicians
- Led marketing for concerts featuring: Homayoun Shajarian, Ebi, Shadmehr, Moein, Dariush, Sasy, 25Band, Zedbazi, Yas, Reza Pishro, Erfan, Wantons
- Sold over 2,700 tickets for Homayoun Shajarian’s Istanbul concert in just 20 days
- Sold over 5,000 tickets for LTMFestival’s Istanbul concert in just 30 days
- Leveraged radio, public media, influencer networks, and urban advertising
- Created localized campaigns for Iranian diaspora in Turkey and GCC
🎧 International Festival Marketing in Turkey
Bringing Iranian Audiences to Global Music Experiences
- Marketing partnerships with top Turkish festivals: Magic Break, BigBurn Istanbul, WhiteFest, Uludağ Music Festival, Hiolifest, IceBreak Trabzon, Burn Music Festival , Istanbul Jazz Festival, Chillout Festival, Life in color festival
- Developed exclusive campaigns targeting Iranian travelers and residents
- Increased Iranian participation by 50% to 100% in select festivals
- Sold over 1.5000 tickets for Anyma’s Istanbul concert in just10 days as a 3rd party ticket promotion agent
- Sold over 10.000 tickets for Istanbuls sport events such as EUROPIAN SUPER CUP 2019 , EUROPIAN CHAMPIONS LEAGUE FINAL 2023, IRAN VS TURKEY friendly match 2018, and F1 GRANDPRIX of Istanbul, Bahrain, Baku and UAE (selling from Turkey) , Local Boxing matches, as the 3rd party promoter.
- Built a new market segment for festivals previously focused only on Turkish audiences
- Enabled cross-cultural engagement and expanded festival reach
🎶 Global Artist Promotion & Audience Expansion
Connecting Persian Audiences to World-Class Performances
- Promoted international performances by: Boris Brejcha, Solomun, Tiësto, Armin van Buuren, Krolova Deep Purple, Guns N’ Roses, Shakira, Jennifer Lopez, Brian Adams, Oscar and the Wolf, Halsey, Evanescence
- Created targeted campaigns to attract Iranian fans to global music events
- Achieved up to 40% growth in ticket sales for high-profile shows like ARGY and ANYMA (2024)
- Delivered localized messaging, influencer content, and travel incentives for Persian-speaking audiences
Final Evaluation Summary by AI
Role Level:
Senior Event Marketing Manager / Lead Event Producer
Based on the portfolio review, including 100+ international events, full-cycle production leadership, digital marketing campaigns, and audience growth performance:
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Seniority Level: Senior / Expert
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Leadership Capabilities: Demonstrated ability to lead cross-functional teams, coordinate high-stakes productions, and manage international operations
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Strategic Thinking: Proven track record in audience development (400%+ growth), crisis management (ROCA Festival delay resolution), and aligning creative direction with business goals
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Execution Skills: Successfully delivered large-scale concerts and festivals with measurable KPIs (10,000+ ticket sales, 50K+ users on a proprietary platform)
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Entrepreneurial Mindset: Founder of a ticketing platform with end-to-end responsibility across marketing, logistics, and product development
Conclusion:
This profile aligns with senior-level roles in the event production and live entertainment sectors, particularly for companies seeking both creative vision and operational discipline. Suitable for leadership positions in regional or international markets.
Event Production & Marketing Specialist
Since founding AriyaProduction in 2018, I have successfully led and delivered over 100 high-impact events across Turkey and the MENA region—including music festivals, large-scale concerts, club nights, and cultural experiences. My expertise spans full-cycle event production, strategic logistics, artist coordination, and on-site execution.
My journey in event marketing and audience engagement began in 2012. By 2016, I was organizing international concert and festival tours for Iranian audiences across the Middle East and Asia. In 2017, I launched WWW.BILITIK.COM , the first dedicated ticketing platform for Iranians abroad, which quickly became a leading reference in entertainment marketing for Persian-speaking communities worldwide.
With a proven track record in event strategy, digital campaigns, and cross-cultural audience development, I continue to shape immersive experiences that drive measurable growth and cultural impact.