Passionate Music Industry Expert & Label Director
With over 20 years of dedication in music production, label management, and event organization, I turn passion into exceptional musical experiences. My journey is defined by nurturing talent, driving innovation, and bridging artistry with business in the music world.
My Story: From Passion to Industry Leadership
I began my career fueled by a love for music, founding Parsi Records in 2009 and Kastawex Records in 2014 to support diverse talents.
As a producer, I’m deeply involved in composing, arranging, mixing, and mastering tracks to bring out the best in every artist.
Beyond creativity, I manage the full business spectrum: artist representation, contract negotiations, and distribution strategies.
Organizing events and festivals has sharpened my skill in connecting artists with audiences, fulfilling my role as a versatile and dedicated label director.
Skills & Expertise Driving Success
Music Production
Label Management
Event Organization
Web & Content Creation
Multilingual & Technological Innovation
Multilingual Communication
Fluent in English, Turkish, and Persian for smooth cross-cultural collaboration.
Technological Integration
Digital Strategy
Fostering Collaboration & Growth
Empowering Artists
Building Partnerships
Expanding Reach
Certainly! Here's the breakdown for each skill in separate paragraphs:
A&R Affairs:
I specialize in identifying emerging talents and fostering their artistic growth. By scouting fresh, innovative artists, I guide them through the creative process, ensuring that their unique sound aligns with the market while maintaining artistic integrity. My role also includes building long-term relationships with artists to ensure a successful collaboration.
Contract and Publishing:
I have extensive experience in negotiating and drafting contracts that protect both the label and the artist. From distribution agreements to publishing deals, I ensure that all legal aspects are covered, safeguarding intellectual property rights and revenue streams. I also manage the ongoing administration of publishing rights, ensuring proper compensation and royalty payments.
Mix and Mastering Control:
With a keen ear for detail, I oversee the mixing and mastering process to ensure the highest quality of sound. I work closely with engineers and producers to maintain the integrity of the original artistic vision while ensuring the final product meets industry standards. This meticulous attention to detail is critical in delivering a polished, professional result.
Market Analysis:
I conduct in-depth market analysis to understand current trends and predict the best time for releasing music. By evaluating competitor strategies, consumer behavior, and genre trends, I develop targeted plans that position each release for success. This analysis allows me to make data-driven decisions and maximize the impact of each release.
Release Plan Strategy:
I develop comprehensive release plans that include detailed timelines, strategic goals, and coordination across departments. From single drops to full album releases, I ensure that every element is planned in advance—from digital distribution to physical products—maximizing exposure and engagement for each release.
Pre-Promotion / Post-Promotion:
I create and implement both pre- and post-release promotion strategies that generate excitement and drive engagement. Pre-promotion involves building anticipation through teasers, social media campaigns, and influencer partnerships, while post-promotion focuses on sustaining momentum through media coverage, interviews, and fan engagement to ensure long-term success.
Kestawex Records
Founded in 2014 and based in Istanbul, Kestawex Records operates as an official sub-label of Roqnrolla Music (Europe). The label serves as a creative hub for electronic, deep house, and Persian